donor acquisition Archives - DonorLynk

Selecting the Best Potential Donors for You

By | Fundraising | No Comments

Emphasizing quality over quantity at your nonprofit goes a long way. You’re familiar with the saying, sure, but putting it into practice can take the backseat. Increasing financial support from year to year is top priority. Today, we’ll examine a handful of ways that nonprofits can make sure every potential donor is the right fit when investing in a mission.

Acknowledge Investment

Make yourselves aware of how each donor has been invested in other community organizations. Use this info to go ahead and create their donor profile in your CRM. Their passions play a major role in future conversations and calls to action.

Determine Interests

After noting their other nonprofit connections, get acquainted with their interests, hobbies, and skills. Are they active and athletic? Enjoy planning and parties? Continue to give depth to their donor profile, by including their key interests that you’ll be able to reference as the relationship evolves.

Select the Where and the When

Next, go ahead and make the ask. The foundation has been laid for a quality relationship, so the next step is obvious to both of you. Make the ask in a way that makes sense according to their preferences. Offer a way to make an online gift, describe the process of giving in kind donations, where to send a check, how to get involved as a volunteer, etc. The how, where, and when of making a gift, in detail, is yet another way you can go the extra mile in building this quality relationship.

Replicate What Works

When selecting the best donors for you, if this process works, replicate it. Continue to refine the above three ways to involve the best potential prospects with your nonprofit. No one person is alike, and these ways are flexible enough that they can apply to many conversational and relational circumstances.

Ready to improve your donor acquisition methodology? Connect with us today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Keeping an Eye Out for Major Donors

By | Donor Management, Fundraising | No Comments

Identifying donors that can get behind your mission long term, MAJOR donors, is key for development success. Determining at what level a donor registers as a major donor for your organization is an important first step. From here, you can truly make your development team aware of who to hone in on as potential partners in bringing your mission and vision to life.

Do Some Digging

Do your due diligence as you select area companies, organizations, foundations, and individuals to invest in your cause. Understand the passions they have, and how those interests can align with your goals. Use these facts to establish rapport as you set your first meetings.

Establish a History

Track your stage history in your organization wide CRM. What do I mean by stages? From first meeting, to facility tour, to major ask, to long time commitment, catch a glimpse into what works in attracting major support to your nonprofit.

Ask Away!

After researching and meeting, it’s time to make the ask. Education and transparency are your biggest advocates as you prep these donors for your ask. Make sure they understand how their gifts will be used, and as their gifts are being used, they’re included in that progress as well.

Build On

From the initial ask, your primary responsibility is to care for this budding relationship with a new donor. You can show you care by regular communication, encouraging attendance to events, and welcoming to get involved in different ways as you seek to fulfill your vision with their help.

Looking to enhance your donor acquisition strategy? Give us a call at 615-624-4176 or take a look around our website!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.