brand awareness Archives - DonorLynk

Knowing Your Audience is Everything

By | Marketing, Social Media | No Comments

Donors, volunteers, clients, community members, staff, board members: This is who makes up your core audience. Within these key groups, you have many individuals that all seek, and even require, certain sets of information to stay invested in your organization. Understanding the “who” of your target market for direct mail, mass email campaigns, and social media posts will lead to increased interaction and stronger engagement.

Uphold your mission statement in everything you do. Your mission is your stronghold, the few sentences that sum up the ongoing key goals of your organization. Choose these sentences wisely. Use this mission statement as a starting point to understanding your audience, those who seek to take a more active role in it versus a passive one.

After paying attention to and placing importance on your mission statement, be aware of your brand. Your brand is a combination of the tone of your communication efforts mixed with the content of individual and mass communications. Just as your audience embraces a mission statement if it speaks their language, an audience has the power to promote and take on the brand you so earnestly believe in. Your nonprofit’s audience can take your brand and mission to new heights because of their belief in it.

Providing a strong mission and brand for your audience to back up gives your social media and mailings the traction they need to boost engagement amongst your existing followers. From here, followers of your followers can tap into your carefully chosen content as well. Knowing your audience has your back and that they see your words as full of meaning and purpose is invaluable. You don’t need to win over your audience online; just give them a reason to keep coming back for more.

To get started in better understanding your audience and tailoring content across your mission, brand, and social media, give us a call today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Crafting Your Message Carefully and Creatively

By | Marketing, Social Media | No Comments

Whether it be through a post on social media, an email sent out, or letter penned, your nonprofit must maintain control of your message and exercise your unique take on the operations of your organization through your message. A nonprofit can do this through maintaining consistency, continued creativity, and improved reliability.

Consistent

Keep content regular, so donors and volunteers know what information they can get from your online presence. Building up, meeting, and then exceeding expectations is a good thing. Your followers will be encouraged to check your profiles more often, and click into the links posted, when they trust that the content is intentionally posted, with care behind it.

Creative

While keeping your message consistent, vary it through different perspectives and different features. Phase into different approaches of engaging donors online. Go from educating to storytelling to connecting and then mixing all three together. Understand that constituents seek community within your message, so speak to that. Educating, sharing, and connecting your donors and volunteers with ways to get involved with subtle creativity speaks more to your understanding of what they want AND need more than anything.

Reliable

Put some themes into play, make it to where supporters know that on Mondays they can see this weekly post, and on Thursdays this weekly post. Many of your regular constituents often use Facebook or Twitter now as a search engine in and of itself. If you reliably post where to be, what to bring, what to do, how to do it, and so on, then your “SEO” within social media platforms will be high. Apply this same reliable mindset to your content through social, email, and web, and you will be golden.

Need extra help with building your message and social media calendar? That’s what we’re here for! Contact us at 615-988-4600 to start the conversation on clearer content that will better resonate with your donors and volunteers.

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Prepare, Share, Awareness

By | Data Management, Marketing | No Comments

Prepare your nonprofit for brand changes, and prepare a database to measure the impact.

Share emails, social media posts, and direct mail opportunities with your constituents and note their response in your database.

See how your branding updates affect your audience’s awareness of your nonprofit.

Preparing, sharing, and building up awareness can all be tracked within one system. Today’s trend to work into the daily operations of your nonprofit has to do with measuring brand awareness amongst constituents of your nonprofit.

 

A custom Salesforce solution can be setup to gauge if your message resonates with your target audience when emails are sent out or social media posts updated. Your nonprofit should be on the same page with changes made to the brand, so that as feedback is shared, your team can interact knowledgeably about the direction you’re headed.

 

Note the observations made based on key differences in demographics, like donors over the age of 45 responded to a direct mail campaign quicker than below 45 year old’s. Women interacted on Instagram more frequently than men did. Measuring these methods of sharing your message and brand can help to influence your decisions to share opportunities in the future.

 

Mark in your database the responses to rebranding efforts, like new fliers for an event or a new billboard at the nearest exit. The frequency they’re seen and reactions to some of these new materials can be placed into fields in their donor or volunteer record so that you can report on the results from the materialization of your brand awareness strategy.

 

Preparing to share more opportunities to boost awareness of your nonprofit? Get in touch with our team to develop a strategy for brand awareness that will yield maximum results!

 

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

 

Fundraising in Every Interaction

By | Donor Management, Fundraising, Marketing | No Comments

When you put content on your website or social media, what are questions that run through your mind? Be sure that one of those top checklist points is this: is my brand reflected in this post or on this page? You can no longer corral constituents into one place to learn about your mission and fundraising opportunities. Your unique digital handprint is in a lot of places, and you can look at every engagement online as yet another time to educate the community about your message. Let us examine a few items to remember as you seek to find opportunities to build relationships and connect deeper through every interaction.

 

The big theme here is to acknowledge that an integrated approach to social engagement online is a MUST. Fluid representation of your logo and your shared story is needed to remind your donors and volunteers of what you do and how they can help. Everything shared, everything said, should be reinforced by everything else.

 

When you are constantly approaching conversations with donors online or in person, with your brand intact and your message clear, then the invitation to contribute to your cause will be understood. Our team specializes in not just developing tailored data management solutions in Salesforce, but also instructing through a tailored strategy for donor engagement and retention, brand awareness, and/or organization development. Set up a brainstorm strategy session here.

 

Nonprofits that we partner with love the ability to incorporate their brand into all their giving and registration forms with OneLynk. Learn more here!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Sustaining Your Nonprofit Through Brand Awareness

By | Marketing, Social Media | No Comments

Have you recently measured who in your community knows the great work that your nonprofit accomplishes? If you have reinforced your brand through every aspect of your interactions with supporters, then you could safely say that you have made great efforts to cement your mission in the minds of all. But what if you have some hesitancy in recalling your community’s understanding of your organization? This is where today’s blog post comes in.

 

Your nonprofit brand is ever present in your social media profiles and postings. Be sure to engage in the open dialogue that social media allows and calls for with your supporters. Remind them of your overall mission regularly, and invite them to opportunities to fulfill it. Our OneLynk platform allows you to integrate your social media profiles with all giving and registration forms. Donors and volunteers can plug into the conversation on multiple platforms, and share how they are involved currently with your nonprofit, whether they made a gift or are attending the next volunteer opportunity.

 

Another way to reassure yourself that your branding has not been done in vain, is to assess your website. The flow of your website, the story it tells, should coincide with the brand of your organization. If your brand is “the more you know, the more you’ll go (and give!)”, have multiple pages dedicated to core services and opportunities your organization offers. Keep pages updated with photos, testimonies, and reports of your engagement with the community.

 

Lastly, choose a fundraising platform that allows you to keep your giving and registration pages branded along with the rest of your website. The DonorLynk OneLynk platform gives you an in house way to include your logo, your nonprofit specific color scheme, and featured photos as you build each form. The layout can be based on how you know your donors want to give online, instead of a standard approach to creating every donor experience.

 

Understand the improved reach and recognition of your brand through the use of OneLynk by giving us a call today! [615-988-4600]
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.