Category Archives: Technology

Is your payment processing system helping your nonprofit achieve its mission?

By | Donor Management, Fundraising, Social Media, Technology | No Comments

Published in the M+R Benchmarks 2018 Study, the following statistics are reported:

  •      Online giving increased 23% in 2017.
  •      40% of nonprofits websites came from mobile devices.
  •      Monthly online giving increased by 40% in 2017.

We have identified the most important features of a payment processing platform that you need when trying to increase your online giving numbers.

Customizable Forms

One-size doesn’t fit all when it comes to collecting data from your donors. Your payment processing system should allow you to easily create forms that allow you to collect data that matters. Forms should be easy to navigate and work across multiple operating systems and browsers. With the click of a button, donors should be able to make their gift a recurring donation.


Your payment processing system should be able to integrate directly with your donor management system or at a minimum allow you to export data and import it into your donor management system. The integration should have the ability to update existing records and create new records when the online gift is from a new donor. Through integration, you will be able to send out e-communication to the donor in a personal, completely customizable format.


Finding a payment processor that has your best interest in mind is critical. We are constantly approached by nonprofits that are paying extremely high fees to process credit cards and electronic checks. We are seeing nonprofits that don’t have a fixed schedule as to when they are funded for the online transactions. A processor should give you a fixed rate for the processing and be able to provide your organization with next day funding.

If you find yourself needing any of these three components, DonorLynk is here to help. Through our payments simplified. program we can provide your organization with a system that will simplify the online giving process for your donors, while at the same time provide you with the tools you need for your online giving to reach new levels. To learn more, click here to schedule a demo of our solution that is revolutionizing the online giving process for nonprofits.

Getting the Follow, Followers, Following

By | Social Media, Technology | No Comments

Social media is a powerful beast, one that can never be tamed (too much is always changing!), but can be trained and continually learned about. We dive in today examining tactics to use to attract followers YOUR way.


Promote the purpose of engaging with your nonprofit online. Following your nonprofit on Facebook, Twitter, whatever platform it may be, continues the education started when they first got involved. Encouraging participation through posts across all platforms ensures that your constituents know they have a fast pass, through social media, to sign up for the next event or opportunity to serve.


Frequent posts encourage repeat visits to your profile, to check out the latest on what’s next with your nonprofit. If you just had the thought that too frequent is too much, then you are right! Find the right balance based on what engagement is like with your content. If followers are dropping off, then scale back. If retweets are abundant, you know that there is quality in your quantity.


Provide reliable content to your followers. Social profiles that are built as resources to followers establishes your organization as a steady voice online. Sure, reliable content on your website is much needed, but social media gives a broader audience to view your invites to pitch in and make a difference.

Building a social media strategy is fun!…and necessary. Contact us to learn how to keep content relevant, organized, and super fresh.

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

What is the Top Issue Your Nonprofit Faces?

By | Operations, Technology | No Comments

At the first of February, our team highlighted five different issues that nonprofits typically face, and suggestions on how to approach these issues within your own organization. We took a deeper look into finding appropriate funds, spreading your message sufficiently, staffing, the need for organized strategic planning, and managing donor expectations at your nonprofit. As DonorLynk aims to always provide the best advice and services as an asset your technology, we’d like to ask: What is the top issue your nonprofit faces?

From you, as a nonprofit professional reading this post, DonorLynk wants to hear what that number one issue is, and, specifically, work with you to find a solution. Whether you be in development, volunteer, community engagement, human resources, or executive administration, share your daily battle with the one thing you know CAN be fixed, but you’re not sure how. By doing so, you give us a catalyst for change at your nonprofit and the others that experience something similar every day.

How do you share, you may be wondering?

Visit this page:

From here, DonorLynk can compile responses for a future post featuring all issues shared. Before that post is shared, we will be sure to contact you directly to share relevant advice and solutions in regards to your specific problem, and take the conversation from there.

You, or any member of your nonprofit team, can also reach us at 615-988-4600 or at our contact page, any time!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

What’s the Social Media Plan, Man?

By | Marketing, Social Media, Technology | No Comments

A social media management and scheduling system can help your nonprofit move in the right direction toward sharing the big picture that your organization paints of your message, your brand, your impact, and your opportunities. When choosing the tool that will work best for your marketing director, here are three items to remember: optimize, strategize, and organize.


Make sure that you can plan times of top post impact through this tool. Evaluate when you have had the most engagement with constituents to determine your most popular times to post. With a carefully planned message, you want to ensure that the most eyes are on it at the opportune times. Optimize your time by sharing posts that you know will be visited frequently.


Aim to coordinate posting efforts across social media platforms with a social media management tool. Pick themes for posts to follow, or certain departments to feature opportunities to get involved on certain days or times of the week. The more you set expectations for what content your followers can find, the higher engagement will be.


Use your predetermined social media calendar to guide your posts. As you can more easily schedule at what times your supporters receive access to info, this also means you can dictate the message they’ll receive at those times as well.

As a part of our social media strategy services, we can assist you in selecting a social media management and scheduling tool such as HootSuite, PostCron, or SproutSocial. Connect with us, and we can determine a calendar to upload into your management tool to ensure the best content is shared.

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Let This Sync In

By | Fundraising, Technology | No Comments

In an effort to save time in your day to day operations, as you research and reevaluate fundraising platforms that are right for your organization, syncing your online donations to your CRM is a must in our book.

An online gift sync allows for less manual entry and an avoidance of the dreaded double entry of valuable data. Donation details can be viewed instantly after the gift is made, making the sync worthwhile. The sync of donations also helps your development team in keeping donor data all in one system. To have a comprehensive view of how the donor was and is involved should be a necessity for your CRM, paired, of course, with the online giving solution of your choice. Lastly, the sync of online donations to your CRM can update your donor giving histories, so that you always know where your donor stands in their investment at your organization.

Saving you time is a big priority in the solutions we provide at DonorLynk. We focus a lot of our energy on directing you toward the best systems and strategies for fundraising, data management, and social media. Give us a call at 615-988-4600 to start up a conversation that can lead to saving you time at your nonprofit!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.