Category Archives: Fundraising

Is your payment processing system helping your nonprofit achieve its mission?

By | Donor Management, Fundraising, Social Media, Technology | No Comments

Published in the M+R Benchmarks 2018 Study, the following statistics are reported:

  •      Online giving increased 23% in 2017.
  •      40% of nonprofits websites came from mobile devices.
  •      Monthly online giving increased by 40% in 2017.

We have identified the most important features of a payment processing platform that you need when trying to increase your online giving numbers.

Customizable Forms

One-size doesn’t fit all when it comes to collecting data from your donors. Your payment processing system should allow you to easily create forms that allow you to collect data that matters. Forms should be easy to navigate and work across multiple operating systems and browsers. With the click of a button, donors should be able to make their gift a recurring donation.


Your payment processing system should be able to integrate directly with your donor management system or at a minimum allow you to export data and import it into your donor management system. The integration should have the ability to update existing records and create new records when the online gift is from a new donor. Through integration, you will be able to send out e-communication to the donor in a personal, completely customizable format.


Finding a payment processor that has your best interest in mind is critical. We are constantly approached by nonprofits that are paying extremely high fees to process credit cards and electronic checks. We are seeing nonprofits that don’t have a fixed schedule as to when they are funded for the online transactions. A processor should give you a fixed rate for the processing and be able to provide your organization with next day funding.

If you find yourself needing any of these three components, DonorLynk is here to help. Through our payments simplified. program we can provide your organization with a system that will simplify the online giving process for your donors, while at the same time provide you with the tools you need for your online giving to reach new levels. To learn more, click here to schedule a demo of our solution that is revolutionizing the online giving process for nonprofits.

Get a Sense for Your Events

By | Data Management, Fundraising | No Comments

This ain’t your first rodeo, and, no doubt, that it is not your first event either. You know the ropes, but there are still key steps that are being delayed or are forgotten altogether. The event management piece of our custom Salesforce solutions for nonprofits ensure that you never miss a beat again.

Send invitation emails through Salesforce so that every contact record reflects that that individual was indeed invited. Keep eyes on responses, the many yeses and the few nos, so that you can follow up appropriately with automated event reminders or tickets sent to their email inboxes.

For many contacts in your system, the invitation will look differently. For these select businesses and companies, you will send a sponsorship package. You can then monitor the different levels of sponsorship that are confirmed by these partner businesses, and continue to plan your event accordingly. These supplements give your event the extra support it needs to really achieve new levels of success.

As you continue monitoring individual and sponsorship invitation responses, you can rest easy that email reminders and important notifications are performing as expected within the Salesforce framework. Direct your attention to the many deadlines and milestones of event planning. For annual events that have the same general to do list from year to year, use Salesforce to overlay these to do list tasks in your event record. Be able to check off and date when tasks are completed and auto generate reminders as needed for upcoming deadlines.

As you plan for the event and after all is said and done, utilize Salesforce to track donations pouring in to support your good work. Supply updates to your team and board of how much of the fundraising goal has been met leading up to the event through simple reporting. Then, for the weeks following the event, know that your goal can still be met or even exceeded as you follow up with attendees.

Ready to shape up your event management process? Give us a call at 615-624-4176!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Selecting the Best Potential Donors for You

By | Fundraising | No Comments

Emphasizing quality over quantity at your nonprofit goes a long way. You’re familiar with the saying, sure, but putting it into practice can take the backseat. Increasing financial support from year to year is top priority. Today, we’ll examine a handful of ways that nonprofits can make sure every potential donor is the right fit when investing in a mission.

Acknowledge Investment

Make yourselves aware of how each donor has been invested in other community organizations. Use this info to go ahead and create their donor profile in your CRM. Their passions play a major role in future conversations and calls to action.

Determine Interests

After noting their other nonprofit connections, get acquainted with their interests, hobbies, and skills. Are they active and athletic? Enjoy planning and parties? Continue to give depth to their donor profile, by including their key interests that you’ll be able to reference as the relationship evolves.

Select the Where and the When

Next, go ahead and make the ask. The foundation has been laid for a quality relationship, so the next step is obvious to both of you. Make the ask in a way that makes sense according to their preferences. Offer a way to make an online gift, describe the process of giving in kind donations, where to send a check, how to get involved as a volunteer, etc. The how, where, and when of making a gift, in detail, is yet another way you can go the extra mile in building this quality relationship.

Replicate What Works

When selecting the best donors for you, if this process works, replicate it. Continue to refine the above three ways to involve the best potential prospects with your nonprofit. No one person is alike, and these ways are flexible enough that they can apply to many conversational and relational circumstances.

Ready to improve your donor acquisition methodology? Connect with us today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

5 Tips for Improved Communication at Your Nonprofit

By | Donor Management, Fundraising, Operations, Volunteer Management | No Comments

The words you use to communicate with your constituents are powerful and purposeful. However, the words from your donors’ and volunteers’ mouths are even more impactful as they seek to build up support on your behalf. Focusing on the relationships you have with supporters can time, but these relationships are of the highest value. Here are five tips on improving communication at your organization:

  • Coordinate Campaigns with Communication

Active fundraising appeals and campaigns that you have going on should have a creative social media schedule to coincide with it. Use emails and calls to get in touch with regular donors; rely on social media to direct fresh attention to campaign giving.

  • Keep Hashtag Count Low

It only takes 1-3 carefully chosen hashtags to tap into some major post engagement. Identify the most popular hashtags for your cause, your audience, and your message, and highlight these as keywords that make a post pop.

  • Immediate Acknowledgment

Handwritten acknowledgement letters have their time and place. Following the initial donation is not one of them. Have personally worded email templates waiting in the wings to send off when a much appreciated donation arrives.

  • Internal Messaging and Collaboration

Email and texts not cutting it with your team? No one looking at your grant proposal rough draft email attachment or text about volunteer count for Saturday’s event? An internal messaging platform (like Slack) and collaborative document sharing (like Google Apps for Nonprofits) can instantly make a difference in the work success of your nonprofit team members.

  • Going Behind the Scenes

Use Instagram and Snapchat to regularly offer behind the scenes glimpses into ongoing projects and daily programs. Bridging the gap between no interaction and first interaction is simple with these popular platforms.

Connect with us when the time is right to rejuvenate your communication strategy!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Keeping an Eye Out for Major Donors

By | Donor Management, Fundraising | No Comments

Identifying donors that can get behind your mission long term, MAJOR donors, is key for development success. Determining at what level a donor registers as a major donor for your organization is an important first step. From here, you can truly make your development team aware of who to hone in on as potential partners in bringing your mission and vision to life.

Do Some Digging

Do your due diligence as you select area companies, organizations, foundations, and individuals to invest in your cause. Understand the passions they have, and how those interests can align with your goals. Use these facts to establish rapport as you set your first meetings.

Establish a History

Track your stage history in your organization wide CRM. What do I mean by stages? From first meeting, to facility tour, to major ask, to long time commitment, catch a glimpse into what works in attracting major support to your nonprofit.

Ask Away!

After researching and meeting, it’s time to make the ask. Education and transparency are your biggest advocates as you prep these donors for your ask. Make sure they understand how their gifts will be used, and as their gifts are being used, they’re included in that progress as well.

Build On

From the initial ask, your primary responsibility is to care for this budding relationship with a new donor. You can show you care by regular communication, encouraging attendance to events, and welcoming to get involved in different ways as you seek to fulfill your vision with their help.

Looking to enhance your donor acquisition strategy? Give us a call at 615-624-4176 or take a look around our website!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.