Category Archives: Donor Management

Is your payment processing system helping your nonprofit achieve its mission?

By | Donor Management, Fundraising, Social Media, Technology | No Comments

Published in the M+R Benchmarks 2018 Study, the following statistics are reported:

  •      Online giving increased 23% in 2017.
  •      40% of nonprofits websites came from mobile devices.
  •      Monthly online giving increased by 40% in 2017.

We have identified the most important features of a payment processing platform that you need when trying to increase your online giving numbers.

Customizable Forms

One-size doesn’t fit all when it comes to collecting data from your donors. Your payment processing system should allow you to easily create forms that allow you to collect data that matters. Forms should be easy to navigate and work across multiple operating systems and browsers. With the click of a button, donors should be able to make their gift a recurring donation.


Your payment processing system should be able to integrate directly with your donor management system or at a minimum allow you to export data and import it into your donor management system. The integration should have the ability to update existing records and create new records when the online gift is from a new donor. Through integration, you will be able to send out e-communication to the donor in a personal, completely customizable format.


Finding a payment processor that has your best interest in mind is critical. We are constantly approached by nonprofits that are paying extremely high fees to process credit cards and electronic checks. We are seeing nonprofits that don’t have a fixed schedule as to when they are funded for the online transactions. A processor should give you a fixed rate for the processing and be able to provide your organization with next day funding.

If you find yourself needing any of these three components, DonorLynk is here to help. Through our payments simplified. program we can provide your organization with a system that will simplify the online giving process for your donors, while at the same time provide you with the tools you need for your online giving to reach new levels. To learn more, click here to schedule a demo of our solution that is revolutionizing the online giving process for nonprofits.

Taking the Headache Out of Acknowledgment

By | Donor Management | No Comments

Obviously, you are grateful for the donors that give to your organization. However, the truth is, you wear many hats at your nonprofit, and your to do list never ends. That is where these four steps to simple, but quality, acknowledgment come in handy!

Directing Traffic

First, you must direct donors, as many as are willing, to give to your nonprofit online. By giving online, they give you more control over the acknowledgment of their gifts and the retention plan you follow with them.

Keeping Things Personal

Second, ensure that you add a personal touch by creating and updating email templates regularly. Because the gifts were made online, a personal acknowledgment will be sent directly to the donor’s inbox upon gift submission. Receipts are a thing of the past; offer a modern way to show you received their thoughtful donation successfully.

Enabling Workflow

Third, from the initial acknowledgment to an online gift, a predetermined workflow of emails and task reminders would be triggered. Taking the steps you’re used to doing manually and automating them will ensure the full process takes place every. single. time.

Custom Follow Up

Finally, keep the steps from your workflow (emails, calls, face to face chats) custom to the communication style of your nonprofit. What is your communication style? Full of details? More spaced out? It’s up to you. With customization as your ally, you can accomplish a lot of cool conversations with new and long time donors.

We are here to activate these acknowledgment steps at your nonprofit! Connect today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Tips for Better Conversations with Donors

By | Donor Management | No Comments

Whether you actively pursue better relationships with donors or your relationships have plateaued, three key pieces that improve conversations with supporters are quality, frequency, and satisfaction. Focus on quality of your communication breathes new life into relationships with long time donors. Checking in frequently encourages a renewed sense of commitment. Keeping donors satisfied by educating them on new programs and upcoming events increases your retention rate. Let’s dive into a few additional ways to make this tips work for your nonprofit!


  • Understand the interests of the donor, how they look to plug in past giving, and work these interests into face to face meetings, emails, calls, etc.
  • Take initiative to know how the donor is connected to other donors, community organizations, partner businesses, and how those connections led them to involvement with your organization


  • Setup automated emails to be sent to donors so they never miss an update from your nonprofit. Automation is powerful!
  • Assign a gift officer to donors so that no task to touch base falls through the cracks.


  • Use every interaction to satisfy the donors’ desire to not simply do, but act as well. Activate their support!
  • By emphasizing focus on quality and frequency, you will have already done your part to satisfy the donor as they seek to be a part of meeting organization goals and realizing the potential of your community impact.

Improve donor relationships with the help of a custom donor management solution! Learn more today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

5 Tips for Improved Communication at Your Nonprofit

By | Donor Management, Fundraising, Operations, Volunteer Management | No Comments

The words you use to communicate with your constituents are powerful and purposeful. However, the words from your donors’ and volunteers’ mouths are even more impactful as they seek to build up support on your behalf. Focusing on the relationships you have with supporters can time, but these relationships are of the highest value. Here are five tips on improving communication at your organization:

  • Coordinate Campaigns with Communication

Active fundraising appeals and campaigns that you have going on should have a creative social media schedule to coincide with it. Use emails and calls to get in touch with regular donors; rely on social media to direct fresh attention to campaign giving.

  • Keep Hashtag Count Low

It only takes 1-3 carefully chosen hashtags to tap into some major post engagement. Identify the most popular hashtags for your cause, your audience, and your message, and highlight these as keywords that make a post pop.

  • Immediate Acknowledgment

Handwritten acknowledgement letters have their time and place. Following the initial donation is not one of them. Have personally worded email templates waiting in the wings to send off when a much appreciated donation arrives.

  • Internal Messaging and Collaboration

Email and texts not cutting it with your team? No one looking at your grant proposal rough draft email attachment or text about volunteer count for Saturday’s event? An internal messaging platform (like Slack) and collaborative document sharing (like Google Apps for Nonprofits) can instantly make a difference in the work success of your nonprofit team members.

  • Going Behind the Scenes

Use Instagram and Snapchat to regularly offer behind the scenes glimpses into ongoing projects and daily programs. Bridging the gap between no interaction and first interaction is simple with these popular platforms.

Connect with us when the time is right to rejuvenate your communication strategy!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Keeping an Eye Out for Major Donors

By | Donor Management, Fundraising | No Comments

Identifying donors that can get behind your mission long term, MAJOR donors, is key for development success. Determining at what level a donor registers as a major donor for your organization is an important first step. From here, you can truly make your development team aware of who to hone in on as potential partners in bringing your mission and vision to life.

Do Some Digging

Do your due diligence as you select area companies, organizations, foundations, and individuals to invest in your cause. Understand the passions they have, and how those interests can align with your goals. Use these facts to establish rapport as you set your first meetings.

Establish a History

Track your stage history in your organization wide CRM. What do I mean by stages? From first meeting, to facility tour, to major ask, to long time commitment, catch a glimpse into what works in attracting major support to your nonprofit.

Ask Away!

After researching and meeting, it’s time to make the ask. Education and transparency are your biggest advocates as you prep these donors for your ask. Make sure they understand how their gifts will be used, and as their gifts are being used, they’re included in that progress as well.

Build On

From the initial ask, your primary responsibility is to care for this budding relationship with a new donor. You can show you care by regular communication, encouraging attendance to events, and welcoming to get involved in different ways as you seek to fulfill your vision with their help.

Looking to enhance your donor acquisition strategy? Give us a call at 615-624-4176 or take a look around our website!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.