All posts by Jason Burgess

Is your payment processing system helping your nonprofit achieve its mission?

By | Donor Management, Fundraising, Social Media, Technology | No Comments

Published in the M+R Benchmarks 2018 Study, the following statistics are reported:

  •      Online giving increased 23% in 2017.
  •      40% of nonprofits websites came from mobile devices.
  •      Monthly online giving increased by 40% in 2017.

We have identified the most important features of a payment processing platform that you need when trying to increase your online giving numbers.

Customizable Forms

One-size doesn’t fit all when it comes to collecting data from your donors. Your payment processing system should allow you to easily create forms that allow you to collect data that matters. Forms should be easy to navigate and work across multiple operating systems and browsers. With the click of a button, donors should be able to make their gift a recurring donation.


Your payment processing system should be able to integrate directly with your donor management system or at a minimum allow you to export data and import it into your donor management system. The integration should have the ability to update existing records and create new records when the online gift is from a new donor. Through integration, you will be able to send out e-communication to the donor in a personal, completely customizable format.


Finding a payment processor that has your best interest in mind is critical. We are constantly approached by nonprofits that are paying extremely high fees to process credit cards and electronic checks. We are seeing nonprofits that don’t have a fixed schedule as to when they are funded for the online transactions. A processor should give you a fixed rate for the processing and be able to provide your organization with next day funding.

If you find yourself needing any of these three components, DonorLynk is here to help. Through our payments simplified. program we can provide your organization with a system that will simplify the online giving process for your donors, while at the same time provide you with the tools you need for your online giving to reach new levels. To learn more, click here to schedule a demo of our solution that is revolutionizing the online giving process for nonprofits.

Don’t Be Caught Off Guard When It Comes To Accepting Online Donations

By | Fundraising, Technology | No Comments

Nonprofits have a variety of options when it comes to accepting online donations. As you evaluate the options, there’s one key piece that many people overlook. The cost of the transaction.

The credit card processing industry consists of many rates and a very complicated pricing structure. At DonorLynk, we wanted to change that process. No matter what type of credit card your are accepting, the rate is the same. We also feel that it is important for a nonprofit to know EXACTLY what the online donation is going to cost them, so that they can plan and budget accordingly.

DonorLynk provides nonprofits with a rate of 2.49% + $.30 per transaction. For example, a $100 donation is going to cost the nonprofit $2.79 to accept it. Without a single rate solution, you’re not sure what your cost will be.

A word of caution, make sure any merchant agreement you complete clearly spells out your processing costs. Don’t be caught off guard by fees and processing costs that you didn’t even know existed.

As you compare rates, you also need to view the cancellation policy. Credit card processors have been known to charge hefty termination fees for merchants wishing to cancel their service. At DonorLynk, we have a $0 cancellation / termination fee. If we aren’t providing the solution a nonprofit needs, we want the nonprofit to find a solution that meets their needs without costing them to make the move.

DonorLynk is excited to announce that we will be having a webinar on February 2 at 1:00 p.m. CST that provides an educational session on accepting online donations, how to increase online giving, and how to increase awareness for your nonprofit. To register, please click HERE.

Jason Burgess is Chief Executive Officer at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.

Empowering Your Supporters

By | Donor Management, Fundraising | No Comments

Donors are constantly being introduced to, and solicited by, numerous nonprofits. It is very important for you to create a relationship with your donor that empowers them and includes them in the mission and vision of your organization. Here are the three steps to empowering your supporters successfully.

Get to Know Your Donor

Your donors are giving to your nonprofit, but why are they giving? Do you know what caused them to give? Do you know why they have a passion to support your organization? Ask these questions and others; build a relationship with your donor that enables you to know the answers to these questions. By doing this, it will enable you to channel your financial requests in a more educated manner.

Get Feedback

Ask your donors for their thoughts on the most recent newsletter, or mailing that you sent. Let them know that you appreciate their support. You want to ensure that the information you are sending out is providing the most beneficial approach to attracting new donors to join in the mission and vision of your nonprofit.

Offer Involvement Opportunities

In addition to thanking the donor, ask them if they are interested in joining the organization at a deeper level. Some examples include: joining a committee, helping with an event, or potentially joining the board of directors.

To learn how DonorLynk can help you in developing a plan to empower your donors, please contact us!

Jason Burgess is Chief Executive Officer at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.

Eliminating the IT Headache

By | Technology | No Comments

When you began working with your nonprofit, your focus was on promoting the mission and vision of the organization. As a former director of development, I can attest that there is never enough time in the day to get everything done you want to get done. During the past ten years, I have seen many nonprofits have their time taken away from them, and have to focus on fixing emails, donor database issues… the list goes on and on.

Some of the issues I consistently hear from nonprofits today as it relates to nonprofits:

– Our server needs to be upgraded.

– We have no way to access our data when outside of the office, or, if we do, it is painfully slow.

– We are not getting emails, or our email goes down frequently.

This blog will provide three ways for you to get rid of the IT headache that is affecting many nonprofits.

Migrate to the Cloud for File Storage

There are many solutions for online file storage. Some great solutions, as featured in our blog earlier this week, include: Dropbox and Google Drive. You can access files from wherever you are and from any device, whether it be a computer, tablet or smartphone. A simple request to increase file storage replaces the massive cost associated with having to purchase a new server.

Online Subscriptions for Primary Applications

If your nonprofit is using QuickBooks, check out QuickBooks Online. This allows you to access your data from anywhere, at anytime. No backups needed. If you haven’t already switched to a donor management system that is cloud based, the time is now. DonorLynk can help you implement Salesforce to manage your donors and relationships.

Hosted Email

In today’s environment, unless you have an IT team focused on servers, you need to use an email platform that is hosted. Most nonprofits I see are migrating to Google for Nonprofits or Office 365. With either of these solutions, your email is hosted in a secure, high availability system that provides exceptional service.

We have worked with many nonprofits in implementing cloud based solutions that can have an immediate ROI. If interested, please give us a call at 615-988-4600!

Jason Burgess is Chief Executive Officer at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.

A 360 Degree View With Office 365

By | Technology | No Comments

Microsoft Office 365 provides nonprofits the opportunity to manage their staff data, organization data, and supporter data within the Cloud storage tools it includes. In this post, DonorLynk highlights important features of Office 365 any nonprofit can utilize.


View edits to donor cultivation strategies and volunteer appreciation dinner plans, in real time, in OneDrive. Use this storage space for all organization documents and procedures, to access from anywhere, and make changes as needed.

Skype Integration

With Skype, a dependable video conferencing tool is at your fingertips. Utilize this tool when planning board planning sessions or staff meetings during a busy week. Plan meetings on the fly, and alert your contacts quickly and easily.


An easy to use online collaborative space for your staff, and teams within it, to exchange ideas. Quick chat with your team to bounce quick thoughts between one another, a larger environment for plans to come together.

Microsoft Office 365 encourages your organization to stay active in communication, on the same page, and strive to meet your goals successfully through the use of many forward thinking tools.

For assistance in migrating your nonprofit data to the Cloud, contact DonorLynk today! Join us for our webinar tomorrow to learn more about the benefits of Cloud use. Sign up now!

Marianna Woodruff is a Business Development Executive at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.