Emphasizing quality over quantity at your nonprofit goes a long way. You’re familiar with the saying, sure, but putting it into practice can take the backseat. Increasing financial support from year to year is top priority. Today, we’ll examine a handful of ways that nonprofits can make sure every potential donor is the right fit when investing in a mission.
Make yourselves aware of how each donor has been invested in other community organizations. Use this info to go ahead and create their donor profile in your CRM. Their passions play a major role in future conversations and calls to action.
After noting their other nonprofit connections, get acquainted with their interests, hobbies, and skills. Are they active and athletic? Enjoy planning and parties? Continue to give depth to their donor profile, by including their key interests that you’ll be able to reference as the relationship evolves.
Select the Where and the When
Next, go ahead and make the ask. The foundation has been laid for a quality relationship, so the next step is obvious to both of you. Make the ask in a way that makes sense according to their preferences. Offer a way to make an online gift, describe the process of giving in kind donations, where to send a check, how to get involved as a volunteer, etc. The how, where, and when of making a gift, in detail, is yet another way you can go the extra mile in building this quality relationship.
Replicate What Works
When selecting the best donors for you, if this process works, replicate it. Continue to refine the above three ways to involve the best potential prospects with your nonprofit. No one person is alike, and these ways are flexible enough that they can apply to many conversational and relational circumstances.
Ready to improve your donor acquisition methodology? Connect with us today!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.