Obviously, you are grateful for the donors that give to your organization. However, the truth is, you wear many hats at your nonprofit, and your to do list never ends. That is where these four steps to simple, but quality, acknowledgment come in handy!
First, you must direct donors, as many as are willing, to give to your nonprofit online. By giving online, they give you more control over the acknowledgment of their gifts and the retention plan you follow with them.
Keeping Things Personal
Second, ensure that you add a personal touch by creating and updating email templates regularly. Because the gifts were made online, a personal acknowledgment will be sent directly to the donor’s inbox upon gift submission. Receipts are a thing of the past; offer a modern way to show you received their thoughtful donation successfully.
Third, from the initial acknowledgment to an online gift, a predetermined workflow of emails and task reminders would be triggered. Taking the steps you’re used to doing manually and automating them will ensure the full process takes place every. single. time.
Custom Follow Up
Finally, keep the steps from your workflow (emails, calls, face to face chats) custom to the communication style of your nonprofit. What is your communication style? Full of details? More spaced out? It’s up to you. With customization as your ally, you can accomplish a lot of cool conversations with new and long time donors.
We are here to activate these acknowledgment steps at your nonprofit! Connect today!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.