donor acknowledgement Archives - DonorLynk

Taking the Headache Out of Acknowledgment

By | Donor Management | No Comments

Obviously, you are grateful for the donors that give to your organization. However, the truth is, you wear many hats at your nonprofit, and your to do list never ends. That is where these four steps to simple, but quality, acknowledgment come in handy!

Directing Traffic

First, you must direct donors, as many as are willing, to give to your nonprofit online. By giving online, they give you more control over the acknowledgment of their gifts and the retention plan you follow with them.

Keeping Things Personal

Second, ensure that you add a personal touch by creating and updating email templates regularly. Because the gifts were made online, a personal acknowledgment will be sent directly to the donor’s inbox upon gift submission. Receipts are a thing of the past; offer a modern way to show you received their thoughtful donation successfully.

Enabling Workflow

Third, from the initial acknowledgment to an online gift, a predetermined workflow of emails and task reminders would be triggered. Taking the steps you’re used to doing manually and automating them will ensure the full process takes place every. single. time.

Custom Follow Up

Finally, keep the steps from your workflow (emails, calls, face to face chats) custom to the communication style of your nonprofit. What is your communication style? Full of details? More spaced out? It’s up to you. With customization as your ally, you can accomplish a lot of cool conversations with new and long time donors.

We are here to activate these acknowledgment steps at your nonprofit! Connect today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Acknowledge is Power

By | Donor Management, Fundraising, Technology | No Comments

All this week, we’re laying out some key pieces to look for in a fundraising platform. Necessities that our team denotes as vital to a positive online fundraising experience are custom branding, ability to tailor your giving process with fewer clicks to give, and, now, acknowledge your donors instantly. Still to come, syncing online giving to your CRM and the flexibility needed for the overall platform.

 

After a gift comes through the online giving portal you have chosen to make available to donors, they should receive a custom greeting and acknowledgement from you and your organization. The beauty of these instant custom emails is the appeal they have to our instant gratification mindset these days, One does not have to necessarily wait for a thank you card for three days, but can see in their inbox an email filled with gratitude and proof of donation for tax receipt purpose. Two birds, one stone, eh?

 

These acknowledgement emails should be set to speak to a variety of different reasons for giving, and to what the donor gave toward. You have the power to acknowledge in a very specific, intentional way; take advantage of that opportunity.

 

While the fundraising platform necessities covered this week can be found in various online options (and we support you finding what works best for you!), we designed our GiveLynk platform to give you the option to better your relationship with donors from the beginning. Learn more here!

 

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.