Category Archives: Social Media

Is your payment processing system helping your nonprofit achieve its mission?

By | Donor Management, Fundraising, Social Media, Technology | No Comments

Published in the M+R Benchmarks 2018 Study, the following statistics are reported:

  •      Online giving increased 23% in 2017.
  •      40% of nonprofits websites came from mobile devices.
  •      Monthly online giving increased by 40% in 2017.

We have identified the most important features of a payment processing platform that you need when trying to increase your online giving numbers.

Customizable Forms

One-size doesn’t fit all when it comes to collecting data from your donors. Your payment processing system should allow you to easily create forms that allow you to collect data that matters. Forms should be easy to navigate and work across multiple operating systems and browsers. With the click of a button, donors should be able to make their gift a recurring donation.

Integration

Your payment processing system should be able to integrate directly with your donor management system or at a minimum allow you to export data and import it into your donor management system. The integration should have the ability to update existing records and create new records when the online gift is from a new donor. Through integration, you will be able to send out e-communication to the donor in a personal, completely customizable format.

Processor

Finding a payment processor that has your best interest in mind is critical. We are constantly approached by nonprofits that are paying extremely high fees to process credit cards and electronic checks. We are seeing nonprofits that don’t have a fixed schedule as to when they are funded for the online transactions. A processor should give you a fixed rate for the processing and be able to provide your organization with next day funding.

If you find yourself needing any of these three components, DonorLynk is here to help. Through our payments simplified. program we can provide your organization with a system that will simplify the online giving process for your donors, while at the same time provide you with the tools you need for your online giving to reach new levels. To learn more, click here to schedule a demo of our solution that is revolutionizing the online giving process for nonprofits.

Knowing Your Audience is Everything

By | Marketing, Social Media | No Comments

Donors, volunteers, clients, community members, staff, board members: This is who makes up your core audience. Within these key groups, you have many individuals that all seek, and even require, certain sets of information to stay invested in your organization. Understanding the “who” of your target market for direct mail, mass email campaigns, and social media posts will lead to increased interaction and stronger engagement.

Uphold your mission statement in everything you do. Your mission is your stronghold, the few sentences that sum up the ongoing key goals of your organization. Choose these sentences wisely. Use this mission statement as a starting point to understanding your audience, those who seek to take a more active role in it versus a passive one.

After paying attention to and placing importance on your mission statement, be aware of your brand. Your brand is a combination of the tone of your communication efforts mixed with the content of individual and mass communications. Just as your audience embraces a mission statement if it speaks their language, an audience has the power to promote and take on the brand you so earnestly believe in. Your nonprofit’s audience can take your brand and mission to new heights because of their belief in it.

Providing a strong mission and brand for your audience to back up gives your social media and mailings the traction they need to boost engagement amongst your existing followers. From here, followers of your followers can tap into your carefully chosen content as well. Knowing your audience has your back and that they see your words as full of meaning and purpose is invaluable. You don’t need to win over your audience online; just give them a reason to keep coming back for more.

To get started in better understanding your audience and tailoring content across your mission, brand, and social media, give us a call today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Elements of a Social Media Strategy Session

By | Marketing, Social Media | No Comments

Last Friday, I was honored to be asked to lead a workshop session on social media for Habitat for Humanity affiliates of Tennessee. During our hour long session, we covered three main topics: social media scheduling, social media platforms worth using and advertising through, and empowering social ambassadors to actively share your mission.

Determining a schedule for your most important platforms is valuable because it creates a collaborative space for members of your team to share what content needs to be promoted at certain times and dates. Taking your schedule from Google Sheets to plugging it into HootSuite or PostCron then gives your team a simple way to have posts shared across the platforms with just one click. Scheduling is powerful because it frees up much needed time for your nonprofit team.

Making the most of the content you put out there means refining content based on the platform you are posting to. Facebook gives you a streamlined way to connect through groups or ads. Twitter provides a way to reach new audiences through hashtags. Snapchat is behind the scenes tool your followers crave. Instagram allows you to set expectations through photo series and swift interactions with loyal followers. Whatever the platform, adapt your message to be easily accessible to those engaging with it.

Allowing social ambassadors to share your mission with new audiences provides a whole new way to connect with untapped potential. Social ambassadors embrace your vision for improvement by using their own social profiles to appeal and engage their individual networks on your behalf. Identify these ambassadors by their reach or status, inspire them to share valuable content, and watch them use their influence to attract new support.

If you have been pushing the task of organizing your social media strategy to the bottom of your priority list, it’s time we cross this off your list together! Connect with us today!

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Followers Are Friends Who Help in Doing Good

By | Marketing, Social Media | No Comments

Whether you have 5 followers or 5,000 followers on social media, we want your nonprofit to understand how to put them to good use. Your followers enter into a modern online contract when they click follow, a contract that states they are agreeing to support your organization and be open to opportunities with it moving forward. What else does this subtle, digital contract include? Your followers knowingly agree to review content whenever they login to Twitter or Facebook. These online supporters absorb your stories, testimonies, photos, videos, and invitations. From there, they each make a choice to interact with opportunities you provide to participate, or not. Because of their choice, they’re already halfway there to being a social ambassador of your nonprofit.

Half of being a social ambassador is simply interacting with content regularly, but the other half is actively sharing that content with each individual’s own social network. These social ambassadors can be specifically appointed by your team to share pertinent posts with their large audience. OR, you can regularly provoke ALL followers to share content. Some will take on this role as an honorable one, a way to do their part aside from giving, volunteering, or attending events. Surely, you want them to eventually hold these roles as well, but the more people they reach with your quality content, the more people understand the impact you have and are educated on how to be a part of.

Beginning with your followers on Twitter or Facebook is how you begin building your social ambassador base. Soon, you’ll be able to interact exclusively with those that regularly share posts. From there, you can draft exclusive content for them to promote to their networks. Need help in creating this social ambassador program at your nonprofit? Give me a call at 615-624-4176 to get the conversation started.

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.

Pop the Question: Engaging Your Followers

By | Marketing, Social Media | No Comments

The number so blatantly tallying your loyal followers continues to rise, but you find yourself stressed as to how you’ll keep them enthralled and away from the dreaded unfollow button. DonorLynk has determined a few key components of all start posts as you work hard engaging your followers as they grow in number.

Your organization’s various calls to action should have a regular presence on your social media profiles. No followers should be taken aback when you encourage them give to your nonprofit or sign up to volunteer. Those invitations are all a part of the greatness you accomplish as a part of the mission you have taken on.

Seek feedback routinely through social media. Use these platforms to survey this broad audience on what you are great at doing, and what you could do better. No, you aren’t needy in doing this, but more so sending the message that your nonprofit strives to be a resource to both clients and its donors and volunteers at all times.

Always remember and understand who you’re talking to when you post on social media. Take a look at the interests, ages, locations of your followers so that you can play to your audience appropriately. Be the tweet or picture that stops their scrolling finger for a few moments of time and calls them to engage further. Only simple trial and error will reveal the best content your specific followers crave.

Ready to reveal to your followers all your best cards? Let us help! Contact us at 615-988-4600 or through this contact page.

Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.