Published in the M+R Benchmarks 2018 Study, the following statistics are reported:
- Online giving increased 23% in 2017.
- 40% of nonprofits websites came from mobile devices.
- Monthly online giving increased by 40% in 2017.
We have identified the most important features of a payment processing platform that you need when trying to increase your online giving numbers.
One-size doesn’t fit all when it comes to collecting data from your donors. Your payment processing system should allow you to easily create forms that allow you to collect data that matters. Forms should be easy to navigate and work across multiple operating systems and browsers. With the click of a button, donors should be able to make their gift a recurring donation.
Your payment processing system should be able to integrate directly with your donor management system or at a minimum allow you to export data and import it into your donor management system. The integration should have the ability to update existing records and create new records when the online gift is from a new donor. Through integration, you will be able to send out e-communication to the donor in a personal, completely customizable format.
Finding a payment processor that has your best interest in mind is critical. We are constantly approached by nonprofits that are paying extremely high fees to process credit cards and electronic checks. We are seeing nonprofits that don’t have a fixed schedule as to when they are funded for the online transactions. A processor should give you a fixed rate for the processing and be able to provide your organization with next day funding.
If you find yourself needing any of these three components, DonorLynk is here to help. Through our payments simplified. program we can provide your organization with a system that will simplify the online giving process for your donors, while at the same time provide you with the tools you need for your online giving to reach new levels. To learn more, click here to schedule a demo of our solution that is revolutionizing the online giving process for nonprofits.